The Company - HT Services
HT Services exclusively imports industrial stone crushing and screening machinery for sale and hire in the UK. Operations are marketed through the parent company and sub brands City Crushing and City Screening, which offer high quality machinery to construction companies for use in commercial projects. Stone crushing and screening machinery is increasingly being used to reuse and recycle waste construction rubble.
The Project
HT Services required a full package of web services developed including
domain registration, corporate branding, web development, email services
and aggressive internet marketing to fully promote the machinery and services
of parent and group brands.
Three sites were developed with independent yet consistent branding, each interlinked
with common communications back to the parent company. Each site incorporates
a variety of promotional media including technical illustrations, technical downloads
in various formats and flash and windows video formats. Internet marketing is
via Google Adwords and organic search engine optimisation.
The Result
Managing Director Steve Davies commented:
"90% of our sales enquiries are generated through the web sites. The artwork and photographic enhancements are top quality and really shows off our machinery. This gives us the best possible chance to sell to prospective customers.
It’s refreshing to deal with a company that really cares about its customers. Creation21 are a very professional, and always available for advice. They have been a major factor in the development of our business."