The Strategic Steps Involved in Managing your Project.

How do Creation21 ensure the optimum solution for every client?
At Creation21 we understand the fact that computer systems are simply a means to achieving wider business or organisational objectives.

We believe that the key to building a 1st class Internet strategy is to understand the work processes it is intended to support and the environment in which it will operate.
Before writing any programs we will work closely with our customers to establish exactly what their particular needs are, and how web technology could deliver their business objectives and goals.

Creation21 project manage using Prince 2, which ensures the project runs efficiently, in a structured manner, and delivers exactly what you require, within budget. Here are some of the main stages involved:

 1.  Initial Client Evaluation - Collection of Specific Requirements
 2.  Key Competitor Analysis - Gap analysis of your main competitors
 3.  Customer Project Proposal - Recommendations and Quotation
 4.  Customer Approval and Project Launch
 5.  Design and Development - Function, Structure, Programming, and Layout
 6.  Testing - Code validation, debugging
 7.  Solution Delivery - Implementation and Training
 8.  Internet Marketing - Optimisation and promotion in search engines
 9.  Statistical Analysis - Regular Review of the solution performance
10. Customer Support and Maintenance

1. Client Evaluation- Initial Collection of Your Specific Business Requirements

This is a critical stage where we aim to get a full understanding of your current business situation, and your intended direction, aims and objectives. We use detailed client evaluation forms to establish both an overview and detailed information on your business, encouraging you to think deeply about your business goals.

Typical information needed includes, who is your target audience, what geographical area, what age group are you appealing to, who are your competitors, what are your expectations for sales increase, are there other sites which you like etc.

If you are like many new companies, starting from the ground up and have no logo or general concept for the site, don’t worry, we are able to advise on and create everything for you.
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2. Key Competitor Analysis – Gap analysis of your main competitors

We always assess what your competition is doing, and what level they are at on the ecommerce ladder.
Our aim is to ensure your solution will be more unique and better in all aspects than your direct competitors.
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3. Customer Project Proposal – Recommendations and Quotation

At this stage we take your ideas transferred during initial consultations, the Creation21 team recommendations, and suggestions from any other business organisations (BIF, Opportunity Wales etc) and combine them into a proposal document detailing the optimum solution for your business.

The Proposal Document includes:

• Background of Creation21, the project team, and design tools and methods used.
• Outline of the project strategy and methods used to deliver the solution.
• Detailed recommendations for your business: Look and Feel, Solution Structure, Site Layout, Navigation, and Content detail.
• Detailed Internet Marketing Options
• A Full Cost Breakdown laid out clearly for all features recommended, and detail of the time spent in hours on each section.
• The Project Plan and Timescale's for each stage of development.
• Mock up Layouts for the ‘look and ‘feel’ of the site.
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4. Customer Approval and Project Launch

On your approval of our proposals (after any amendments necessary), we begin the detailed design work, and issue you with a Project Initiation
Document (PID), which specifies clearly all the content requirements for you to provide and what content Creation21 will provide.  This ensures nothing is forgotten, and the project progresses in a structured and timely fashion.
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5. Design and Development – Function, Structure, Programming, and Layout

You only have one chance to make a first impression. With clear, concise and targeted messaging, your online presence will engage your viewers and transform them from web surfers into paying clients.

Our creative designs will take into account factors such as colour psychology and industry trends while still coming across as professional, trustworthy and personable. Your viewers should feel at ease with your organisation and want to work with you based on their first impression.

Also, with intelligent site structure and navigation, your clients will easily find exactly what they are looking for quickly and with little frustration. Even if your clients are not web savvy, they should feel at home in your environment.

*From project launch we will set up a password protected area into your site where you can see every stage of the development, and provide instant feedback of your satisfaction, or of any amendments needed.
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6. Testing

Before final publication of your site to the Internet we conduct final exhaustive testing and validation, to web and industry standard procedures, using industry standard tools on all aspects of the site. This ensures your development will be a faultless exemplar of good design practice and a showcase for your business.
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7. Solution Delivery – Implementation and Training

At this stage the development is published live to the Internet. Depending on your specific solution, training may be required to help you or your clients use your new facilities, such as in the case of a content management system.

Creation21 include details of this in the initial proposal document, and ensure you are fully comfortable with the new development through training sessions and follow up review meetings.
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8. Internet Marketing

Depending on your selection of options Creation21 set about implementing submission of your site to various Directories, and Search Engines, and invoke link-building campaigns, micro sites and numerous other techniques to ensure your site is easily found in your target markets.
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9. Statistical Analysis – Regular Review of the solution performance

Analysis of the sites performance is essential to check the success of the development. What pages are users looking at, how many different users are looking at the site daily, weekly, monthly, from which search engines are they being referred?

These are just some of the many features available and regularly analysed by the Creation21 team and our clients using the Statistical Analysis Package we provide as standard. Data can be accessed daily and summary reports generated weekly and monthly and annually and mailed automatically to you.
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10. Customer Support and Maintenance

Customer support is paramount with Creation21. Using a wide range of sources and tools, and face-to-face customer review meetings, we regularly assess the performance and success of the project, and amend, update, or add additional facilities as required in line with your objectives.

We view all our clients as valuable, long-term business relationships and at all times aim for complete customer satisfaction.

Creation21, as is the Internet, is available 24hours, 7 days a week to discuss any aspect of your business development.
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